By Jason Tillotson, Copywriter
It’s the middle of January – chaos around the Capital has ensued. This COVID quarantine situation has dragged on for nearly a year and a vaccine is still months away. Needless to say, life is hectic, which can sometimes lead you off track.
Even at the start of a new year, the COVID-19 pandemic has failed to let us feel as refreshed and ready to conquer 2021. We were really wishing it was as we should. If you had any sort of fitness goal this year, you might be feeling the wheels start to spin off, and if that is the case, you’re not the only one.
Keeping those New Year’s Resolutions
In 2019, the world-renowned social fitness app, Strava, conducted a study on how often users start a fitness trend, then drop off after a few weeks. As you can probably guess, people have been known to get a little loose with their new year’s resolutions. This falls true especially once February rolls around, and you might be feeling that way too.
If you are feeling extra pressure to keep up with your fitness goals, know you’re not alone. In Strava’s 2019’s study, they found that January 19th is the most likely day people start dropping off from their fitness trends. But even if you’re able to stick it out through January, Stava’s study found that the next most likely window for users to drop off is the first week in February. In fact, almost 80 percent of users who set a fitness goal for the new year, end up quitting on them by the second week of February.
So, why are we seeing such significant drop off in fitness activities as the year goes by? Is that three weeks in January just not enough time to measure a real trend? Or maybe our goals are too steep for our current ability, and we’re framing them through the lens of how society wants us to act.
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